PRIMO
2026

In Collaboration with Bo Jung
Guided by Paula Scher

Young Ones TDC
Type Design & Communication Design Finalist

PRIMO is a specialized publishing house dedicated to emerging artists. The brand identity is rooted in the concept of the "Imprimatur"-the official mark of approval given before a work is set to print. This ritual of validation serves as the starting point for our mission to produce high-quality, limited-edition, handmade books.

To visualize this "original mark," we developed Cuneimo Display, a custom typeface inspired by Cuneiform, the world's earliest writing system. By translating ancient wedge-shaped strokes into a modern geometric grid, the branding bridges primitive record-keeping with contemporary editorial craftsmanship.